Интеграл 4/2022

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МЕТОДЫ ОЦЕНКИ ЮЗАБИЛИТИ И ДОСТУПНОСТИ ВЕБ-САЙТОВ ЭЛЕКТРОННОЙ КОММЕРЦИИ

METHODS FOR ASSESSING USABILITY AND ACCESSIBILITY OF E-COMMERCE WEBSITES

 

Назаров Д.М., Уральский государственный экономический университет, г. Екатеринбург, Россия, slup2005@mail.ru

Nazarov D.M., Ural State University of Economics, Yekaterinburg, Russia, slup2005@mail.ru

 

Аннотация. В этой статье утверждается, что доступность и удобство использования веб-сайта электронной коммерции являются основными факторами, определяющими качество обслуживания клиентов. Они также являются главными факторами для повышения коэффициента конверсии и, следовательно, возврата инвестиций. Представлены подходы к оценке удобства использования веб-сайтов электронной коммерции.

Abstract. This article argues that the accessibility and usability of an e-commerce website are the main factors that determine the quality of the customer experience. They are also the main factors for increasing the conversion rate and, consequently, the return on investment. Approaches to evaluating the usability of e-commerce websites are presented.

Ключевые слова: удобство использования, доступность, сайты электронной коммерции, юзабилити.

Keywords: usability, accessibility, e-commerce sites, usability.

Литература:

  1. IBM, 2008, Software Accessibility, www-03.ibm.com/able/guidelines/software/accesssoftware.html 23th September 2022
  2. ISO 9241 Ergonomics of Human-System Interaction, 17 parts, International Organization for Standardization, Geneva, www.iso.org 23th September 2022
  3. Koutsabasis, P. Spyrou, T. & Darzentas, J., «Evaluating usability evaluation methods: criteria, method and a case study», In J. Jacko (Ed.), Human-Computer Interaction, Part I, HCII 2007, LNCS 4550, 569 – 578, Springer-Verlag, Berlin, 2007.
  4. Nielsen, J: Finding usability problems through heuristic evaluation. Proceedings ACM CHI’92 Conference, Monterey, CA, May 3-7, 373-380, 1992.
  5. Batra, S. and Bishu, R. R. «Web usability and evaluation: issues and concerns», In N. Aykin (Ed.), Usability and Internationalization, Part I, HCII2007, LNCS 4559, 243 – 249, Springer-Verlag, Berlin, 2007.
  6. Nielsen, J: Usability engineering. Academic Press. New York, 1993.
  7. Nielsen, J., Mack, R.L. (eds.): Usability inspection methods. Wiley, Chichester, 1994.
  8. Pressman, R. S. «Software Engineering A Practitioner’s Approach», 6th Edition, McGraw Hill (2005).
  9. Reddish, J: Organizing and writing content to support e-services. Hot Topics in Usability, London, UK. 28th April – 2 May 2003
  10. [Rhodes J. S.: Usability can save your company (2000). http://webword.com/moving/savecompany.html 23th September 2022
  11. Rosenfeld, L. Information architecture heuristics. http://louisrosenfeld.com/home/bloug_archive/000286.html 23th September 2022
  12. Spool, J., Scanlon, T., Schroeder, W., Snyder, C., DeAgello, T. (1999) Web Site Usability — A Designer’s Guide, Morgan Kaufman Series — Interactive Technologies.
  13. System Concepts, 2008. www.system-concepts.com/articles/standards-and-legislation/the-revision-of-iso-9241-%11-current-status 23th September 2022
  14. Techsmith Corporation, Morae. http://www.techsmith.com/morae.asp. Accessed on 8th September 2008.
  15. Tiresias, 2008, Checklist for Software Applications, www.tiresias.org/research/guidelines/checklists/software_app_checklist.htm, 23th September 2022Travis, D., 2002, E-commerce usability, tools and techniques to perfect the online experience, CRC Press
  16. The business case for usability. http://www.usabilitynet.org/management/c_business.htm, Accessed on 23th September 2022.
  17. Virzi, R., Refining the test phase of usability evaluation: how many subjects is enough? Human Factors, Vol 34 pp. 457 – 468, 1992.
  18. Joining strategy and usability: the customer experience methodology (2003). http://www.creativegood.com/doc/creativegood-method.pdf Accessed on 23th September 2022.
  19. Dumas, J. S. and Reddish, J. C. A practical guide to usability testing. Intellect, Exeter, (1999) September 2008.

References

  1. IBM, 2008, Software Accessibility, www-03.ibm.com/able/guidelines/software/accesssoftware.html 23th September 2022
  2. ISO 9241 Ergonomics of Human-System Interaction, 17 parts, International Organization for Standardization, Geneva, www.iso.org 23th September 2022
  3. Koutsabasis, P. Spyrou, T. & Darzentas, J., «Evaluating usability evaluation methods: criteria, method and a case study», In J. Jacko (Ed.), Human-Computer Interaction, Part I, HCII 2007, LNCS 4550, 569 – 578, Springer-Verlag, Berlin, 2007.
  4. Nielsen, J: Finding usability problems through heuristic evaluation. Proceedings ACM CHI’92 Conference, Monterey, CA, May 3-7, 373-380, 1992.
  5. Batra, S. and Bishu, R. R. «Web usability and evaluation: issues and concerns», In N. Aykin (Ed.), Usability and Internationalization, Part I, HCII2007, LNCS 4559, 243 – 249, Springer-Verlag, Berlin, 2007.
  6. Nielsen, J: Usability engineering. Academic Press. New York, 1993.
  7. Nielsen, J., Mack, R.L. (eds.): Usability inspection methods. Wiley, Chichester, 1994.
  8. Pressman, R. S. «Software Engineering A Practitioner’s Approach», 6th Edition, McGraw Hill (2005).
  9. Reddish, J: Organizing and writing content to support e-services. Hot Topics in Usability, London, UK. 28th April – 2 May 2003
  10. [Rhodes J. S.: Usability can save your company (2000). http://webword.com/moving/savecompany.html 23th September 2022
  11. Rosenfeld, L. Information architecture heuristics. http://louisrosenfeld.com/home/bloug_archive/000286.html 23th September 2022
  12. Spool, J., Scanlon, T., Schroeder, W., Snyder, C., DeAgello, T. (1999) Web Site Usability — A Designer’s Guide, Morgan Kaufman Series — Interactive Technologies.
  13. System Concepts, 2008. www.system-concepts.com/articles/standards-and-legislation/the-revision-of-iso-9241-%11-current-status 23th September 2022
  14. Techsmith Corporation, Morae. http://www.techsmith.com/morae.asp. Accessed on 8th September 2008.
  15. Tiresias, 2008, Checklist for Software Applications, www.tiresias.org/research/guidelines/checklists/software_app_checklist.htm, 23th September 2022Travis, D., 2002, E-commerce usability, tools and techniques to perfect the online experience, CRC Press
  16. The business case for usability. http://www.usabilitynet.org/management/c_business.htm, Accessed on 23th September 2022.
  17. Virzi, R., Refining the test phase of usability evaluation: how many subjects is enough? Human Factors, Vol 34 pp. 457 – 468, 1992.
  18. Joining strategy and usability: the customer experience methodology (2003). http://www.creativegood.com/doc/creativegood-method.pdf Accessed on 23th September 2022.
  19. Dumas, J. S. and Reddish, J. C. A practical guide to usability testing. Intellect, Exeter, (1999) September 2008.

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