Россия
Россия
The article is devoted to actual problems of phenomena of economic identity of the region and the brand of region. We present some results of the interdisciplinary expert survey «Bottom-Up: How the Economic Identity of the Region is Manifested in the Socio-Economic Behavior of the Individual-2016». The main purpose was to detect and record the effects of an economic identity of the region in socio-economic behavior of individuals in various regions of six Federal Districts of the Russian Federation. Also, we discuss the situation on the creating the brand of the territory.
economic identity of region, expert interview, interdisciplinary approach, brand of territory, regional branding
1. Anholt S. (2007). Competitive identity: The new brand management for nations, cities and regions. Journal of Brand Management (Vol. 14). L.: Palgrave Macmillan. https://doi.org/10.1057/palgrave.bm.2550086
2. Arens W.F. & Bovée C.L. (1994). Contemporary Advertising. McGraw-Hill Education.
3. Bazhenov S.V. (2015). Metodologicheskie podhody k izucheniyu ehkonomicheskoj identichnosti regiona. In Identichnost' rossijskih regionov i eyo ehkonomicheskoe izmerenie: Sbornik dokladov i vystuplenij uchastnikov kruglogo stola (pp. 10-19). [In Russian]
4. Bazhenov S.V. & Bazhenova E.Yu. (2015). Podhody k izucheniyu koncepta «ehkonomicheskaya identichnost' regiona» (po rezul'tatam ehkspertnogo oprosa). Fundamental'nye issledovaniya, (11-7), 1387-1390. [In Russian]
5. Bazhenov S.V., Bazhenova E.Yu., Belousov V.M., Gubnelova N.Z., Dajker A.O., CHernobrovkina N.I. & CHernov S.A. (2015). EHkonomicheskaya identichnost' regiona: koncepciya, podhody, ocenki. Izdatel'stvo Fond nauki i obrazovaniya. [In Russian]
6. Bazhenova E.Yu. & Bazhenov S.V. (2015). Formirovanie nauchnogo koncepta «ehkonomicheskaya identichnost' regiona»: mezhdisciplinarnyj podhod. Krymskij nauchnyj vestnik, (6), 151-168. Retrieved from http://krvestnik.ru/pub/2015/12/Bazhenova-Bazhenov.pdf [In Russian]
7. de Chernatony L. & Cottam S.L. (2009). Creating and launching a challenger brand: a case study. The Service Industries Journal, 29 (1), 75-89. https://doi.org/10.1080/02642060802100234
8. Dzhejms U. (2011). Psihologiya. M.: Akademicheskij Proekt, Gaudeamus.
9. Groshev I.V. & Krasnoslobodcev A.A. (2013). Analitika sovremennyh definicij i podhodov k ponimaniyu sushchnosti brenda. Vestnik Rossijskogo Universiteta Druzhby Narodov. Seriya: EHkonomika, 4, 94-104. [In Russian]
10. Klejner G.B. (2015 a). Issledovatel'skie perspektivy i upravlencheskie gorizonty sistemnoj ehkonomiki. Upravlencheskie Nauki, 4, 7-21. [In Russian]
11. Klejner G.B. (Ed.). (2015 b). Perspektivy razvitiya mezhdisciplinarnyh social'no-ehkonomicheskih i gumanitarnyh issledovanij. Doklady i vyctupleniya uchastnikov kruglogo stola (24 iyunya 2015, Rostov-na-Donu). Rostov-na-Donu: Izd-vo SFedU. [In Russian]
12. Anderson B. (1991). Imagined Communities: Reflection on the Origin and Spread of Nationalism. L., NY: Verso.
13. Melewar T.C., Gupta S. & Dinnie K. (2013). Nation Branding: Issues, Insights and Impacts. Corporate Reputation Review, 16 (1), 5-6. https://doi.org/10.1057/crr.2012.21