Russian Federation
Russian Federation
The article is devoted to actual problems of phenomena of economic identity of the region and the brand of region. We present some results of the interdisciplinary expert survey «Bottom-Up: How the Economic Identity of the Region is Manifested in the Socio-Economic Behavior of the Individual-2016». The main purpose was to detect and record the effects of an economic identity of the region in socio-economic behavior of individuals in various regions of six Federal Districts of the Russian Federation. Also, we discuss the situation on the creating the brand of the territory.
economic identity of region, expert interview, interdisciplinary approach, brand of territory, regional branding
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