VAK Russia 5.2.3 UDC 339.138

ALGORITHM FOR FLEXIBLE STRATEGIC MARKETING PLANNING IN OIL COMPANIES UNDER CONDITIONS OF UNCERTAINTY

Published in MOSCOW ECONOMIC JOURNAL · Volume 11, Issue 8 · Pages 64–73 · Rubric: Regional and branch economy
DOI: https://doi.org/10.55186/2413046X_2026_11_8_110 · EDN: GTTIQB
Received: 16.07.2026 Accepted: 26.08.2026 Published: 27.08.2026
Authors
The article examines the factors of the external environment that affect industrial companies in Russia. It studies the impact of economic, technological, market, and political changes, as well as transformations in the competitive environment. In addition, the article presents an algorithm for flexible and adaptive marketing planning in companies, developed taking into account current market conditions and enabling a quick response to changes in conditions of uncertainty.
marketing planning, algorithm of flexible marketing planning, strategic marketing plan, operational marketing plan, external environment factors, oil companies
Text References
Text (PDF)
Read Download

1. Kononov, A. A. Razrabotka strategii razvitiya organizacii v usloviyah neopredelennosti i nestabil'nosti / A. A. Kononov, Yu. R. Nurulin // Progressivnaya ekonomika. – 2024. – № 6. – S. 186-198. – DOIhttps://doi.org/10.54861/27131211_2024_6_186. – EDN PVDKZU.

2. Musatov B.V., Musatova Zh.B. Planirovanie i metriki marketinga: uchebnoe posobie / B.V. Musatov, Zh.B. Musatova. – Moskva: FGBOU VO «REU im. G. V. Plehanova», 2018. – 192 s.

3. Naydenko, I. S. Osobennosti marketingovoy deyatel'nosti na promyshlennom rynke / I. S. Naydenko, V. A. Maranova // Ekonomika i biznes: teoriya i praktika. – 2022. – № 6-2(88). – S. 96-99. – DOIhttps://doi.org/10.24412/2411-0450-2022-6-2-96-99. – EDN FNTURQ.

4. Savinova E.V. Gibkiy podhod k marketingovomu planirovaniyu v usloviyah postoyannyh izmeneniy vneshney sredy // E.V. Savinova / Ekonomika stroitel'stva. №3. – 2025. – S. 189-192.