UDC 004.4

5 WAYS PRESERVATION AND MAINTENANCE OF THE RELATIONS WITH THE EXISTING CLIENTS BY MEANS OF CRM SYSTEMS 5 ways preservation and maintenance of the relations with the existing clients by means of CRM systems

Published in International Journal of Applied Sciences and Technology Integral · Issue 4 · Rubric: ECONOMICS SCIENCE
Received: 06.12.2018 Accepted: 15.12.2018 Published: 25.12.2018 Language of publication: ENG
Authors
In this article importance of preservation of the relations with the existing clients, despite the habitual strategy of the companies more directed to attraction of new is considered. The reasons of priority of such strategy are established and in a counterbalance three reasons explaining benefit from customer focus on the customers who are already cooperating with the company are designated. 5 ways of preservation and maintenance of the relations with the existing clients by means of Customer Relationship Management System for the purpose of fast and effective maximizing profit are offered.
existing clients, company, management, relationship, preservation and maintenance of the relations, Customer Relationship Management System