The article considers the approaches to the definition of the concept "quality of life", and proposes a modification of the interpretation of the category"quality of life of the rural population." Here is a systematization of indicators of the quality of life of the rural population, grouped by qualitative and quantitative criteria. The use of the proposed system of indicators characterizing the quality of life of the rural population will allow municipal authorities to form the information base necessary for making strategic decisions in the field of socio-economic policy and improving the living standards of the population of rural areas.