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In the modern conditions of digitalization, the commercial success of business and enterprises is determined not only by production, but also by the organization of an effective system of product sales management. The article analyzes the impact of digitalization of the economy on the product sales management system. The business sphere as a whole and the sales part of the enterprises play a significant role in the development of the country's economy. The author's views on the digital economy are presented, the features and requirements for managing the sales activities of enterprises in the context of the digital transformation of the economy are systematized. Having a certain flexibility in relation to the rapidly changing requirements for functioning in modern information technology conditions, the company's sales management system is easier to adapt and rebuild, which is becoming especially relevant in the era of digitalization. The article highlights the need to use digital transformation when choosing optimal channels and product sales management strategies. The sales management system of enterprises is an urgent problem due to increased competition, which leads to the need to use modern information technologies. The article also discusses current issues and problems of the sales policy management system of enterprises in the context of digital technologies, within the framework of which the essence and functions of the company are revealed.
Azerbaijan, digital economy, sales management, competition, efficiency, improvement, technology
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