634.11
339.564
The growth of apple production in Russia and the limited opportunities of the domestic market require the elaboration of an export expansion strategy at the state level. The main task is to prevent the crisis of overproduction and ensure sustainable profitability of horticulture. Strengthening the export direction will help to balance the domestic market, especially in the context of a decrease in the purchasing power of the population. The weakening of the ruble and steady growth in production volumes are favorable factors for exports. The countries of Asia, the Middle East, the former Soviet Union, and some markets in Africa and South America may become priority sales areas. Stimulating exports will create conditions for the further development of the industry, increase the competitiveness of products and ensure the sustainability of agriculture. At the same time, it is important to take into account that export potential is possible only with a steady increase in production volumes and the formation of an appropriate logistics and trade infrastructure.
horticulture, agriculture, import substitution, government support, export potential
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