The main marketing and growth strategies of the company are considered.
strategy, marketing, life cycle, development, positioning
1. Marketing: uchebnik dlya vuzov/G. L. Bagiev, V. M. Tarasevich, H.Ann; Pod obsch. red. G. L. Bagieva.-M.: OAO «Izd-vo Ekonomika», 2012.
2. Menedzhment: uchebnik dlya vuzov/G. L. Bagiev, V. M. Tarasevich, H.Ann; Pod obsch. red. G. L. Bagieva.-M.: OAO «Izd-vo Ekonomika», 2014.