Russian Federation
This article examines the services of non-bank online lending, investigated the general trend of "care" of banking products and services online. The accumulation of free funds and their withdrawal to brokers, issues, depositary activities, lending, and investment are disclosed. A criterion for the effectiveness of banking activity in situational imitation is proposed. Changes in the direction of economic activity of the population and their motivation in the market are analyzed. Separately examined the readiness of commercial and business sites to develop the online lending sector. The corresponding conclusions are drawn.
services of non-bank online lending, the tendency of "care" of banking products and services online, the accumulation of free funds and their withdrawal, the criterion of the effectiveness of banking activities, changes in the direction of economic activity of the population, changes in the motivation of the population, online lending
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