TORGOVYE CENTRY V MOSKVE: TAKTIKA BEZ STRATEGII
Journal: MOSCOW ECONOMIC JOURNAL
№ 3
, 2015
Rubrics: PREDPRINIMATEL'STVO
Authors:
1.
Kommunikacionnoe agentstvo Yes we can, g. Moskva
Type:
Article
Pages:
from 7
to 7
Status:
Published
Received:
07.12.2015
Accepted:
15.12.2015
Published:
25.12.2015
Subject area:
UDK 658.6 Организация и техника торговли. Товары. Оказание услуг
Language:
English
Keywords:
shopping malls, consumer behavior, efficiency, tenants, shopping trends, on-line sales
Abstract (English):
The article is devoted to the analyzes of the changes in the consumer behavior of the visitors of malls and assessment of tenants prospects of success in the coming years. Also the work presents the opinion poll of the visitors of shopping centers in Moscow concerning their expectations for the changes in shopping malls management. The survey results indicate that this business area is now exposed to a very serious change. The rapid development of Internet commerce, along with changing consumer behavior leads to a change in the key functions of the shopping malls and a reorientation from the place of shopping to the place of entertainment and recreation.
The article is devoted to the analyzes of the changes in the consumer behavior of the visitors of malls and assessment of tenants prospects of success in the coming years. Also the work presents the opinion poll of the visitors of shopping centers in Moscow concerning their expectations for the changes in shopping malls management. The survey results indicate that this business area is now exposed to a very serious change. The rapid development of Internet commerce, along with changing consumer behavior leads to a change in the key functions of the shopping malls and a reorientation from the place of shopping to the place of entertainment and recreation.
Keywords:
shopping malls, consumer behavior, efficiency, tenants, shopping trends, on-line sales
shopping malls, consumer behavior, efficiency, tenants, shopping trends, on-line sales
The article is devoted to the analyzes of the changes in the consumer behavior of the visitors of malls and assessment of tenants prospects of success in the coming years. Also the work presents the opinion poll of the visitors of shopping centers in Moscow concerning their expectations for the changes in shopping malls management. The survey results indicate that this business area is now exposed to a very serious change. The rapid development of Internet commerce, along with changing consumer behavior leads to a change in the key functions of the shopping malls and a reorientation from the place of shopping to the place of entertainment and recreation.
