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ВОСПРИЯТИЕ КЛИЕНТАМИ КОМПАНИЙ И ЕЕ ИМИДЖА В РАЗЛИЧНЫХ ОТРАСЛЯХ ПРОМЫШЛЕННОСТИ

Customers’ perception of companies and their image in various industrie

Арсаханова Зина Абдуловна, Профессор кафедры финансов, кредита и антимонопольного регулирования, ФГБОУ ВО «Чеченский государственный университетимени А-Х.Кадырова» (364020 Россия, г. Грозный, ул. Асланбека Шерипова, д. 32),  тел. +7(495)651-05-86, mguspaeva@mail/ru

 Zina A Arsahanova., Professor of the Department of Finance, Credit and Antimonopoly Regulation, FSBEI HE «Chechen State University named after A.Kh. Kadyrov» (32  Aslanbek Sheripov  st.,  Grozny,  364020  Russia), tel. +7(495)651-05-86, mguspaeva@mail/ru

 Аннотация. Восприятие клиентами компаний и ее имиджа в различных отраслях промышленности и различных сферах потребительского рынка является разным. выживание необходимых продавцам потребительских настроений возникает в целом, благодаря консолидированным действиям всех продавцов, представляющих соответствующий отраслевой диапазон. Готовность клиента тратить больше на потребление возникает вопреки парадоксу Триффона, когда домохозяйства, в социально-экономических условиях, которые улучшаются, увеличивают удельный вес накоплений, вопреки потенциала расходов, что растет. Для формирования лояльного потребления предприятия пищевой промышленности должны активно использовать выставки и ярмарки, разного рода массовые мероприятия и информационные кампании, которые улучшают настроение человека, увеличивая его желание к комфорту и активному потреблению соответствующей продукции. Согласно теории Триффона, на основе собственных исследований мы приходим к выводу, что в сложной политической ситуации, чувство опасности и неуверенности в будущем приводит к росту потребления более качественных продуктов, которые имеют несколько более высокую цену, чем обычные товары той же группы. Также, растет потребление продуктов, которые содержат сахар и его эквиваленты, имеют специфический приятный вкус.

Abstract. Customers’ perception of the company and its image in various industries and various areas of the consumer market is different. the survival of consumer sentiment needed by sellers arises as a whole, thanks to the consolidated actions of all sellers representing the relevant industry range. The client’s willingness to spend more on consumption arises contrary to the Triffon paradox, when households, in socio-economic conditions that are improving, increase the share of savings, contrary to the spending potential that is growing. To form loyal consumption, food industry enterprises should actively use exhibitions and fairs, various kinds of mass events and information campaigns that improve a person’s mood, increasing his desire for comfort and active consumption of relevant products. According to Triffon’s theory, based on our own research, we come to the conclusion that in a difficult political situation, a sense of danger and uncertainty in the future leads to an increase in consumption of higher-quality products that have a slightly higher price than ordinary goods of the same group. Also, the consumption of products that contain sugar and its equivalents, have a specific pleasant taste, is growing.

Ключевые слова: ситуация, промышленность, выставки, ярмарки, предприятия

Keywords: situation, industry, exhibitions, fairs, enterprises

Литература

  1. Bozhuk, S., & Pletneva, N. (2018). The Problems of Market Orientation of Russian Innovative Products (Electric Cars as a Case Study). Advances in Intelligent Systems and Computing, 692, 1234–1242. https://doi.org/10.1007/978-3-319-70987-1_132
  2. Kachanova, E. Y. (2018). Formation of research competences of bachelors of library and information activities. Vysshee Obrazovanie v Rossii, 27(7), 117–123. https://doi.org/10.31992/0869-3617-2018-27-7-117-123
  3. Kostin, K. B. (2018). Problems and prospects of hospitality industry development in modern Russia. In Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020 (pp. 123–137).
  4. Kurakova, O. (2018). Alternative financial models for attracting investments in municipal investment and construction projects. In MATEC Web of Conferences (Vol. 170). https://doi.org/10.1051/matecconf/201817001105
  5. Lashmanova, V. F. (2018). Educational services of the University and labor market needs. Perspektivy Nauki i Obrazovania, 33(3), 59–62.
  6. Leontyeva, I. A. (2018). Modern distance learning technologies in higher education: Introduction problems. Eurasia Journal of Mathematics, Science and Technology Education, 14(10), 1–8. https://doi.org/10.29333/ejmste/92284
  7. Shcherbinin, N. (2019). The Siemens Company Innovative Activity in Electrical Engineering in Russia (1880-1886). In Proceedings — 2019 International Conference on Engineering Technologies and Computer Science: Innovation and Application, EnT 2019 (pp. 120–123). https://doi.org/10.1109/EnT.2019.00032
  8. Svirina, A., Gumerov, A., & Polyushko, Y. (2019). Innovative development tendencies analysis: The case of increasing effect of government economic regulation. In Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (pp. 1393–1400).
  9. Tagirova, E. R., & Pureliani, M. G. (2019). Marketing of impressions as the tool of bank client loyalty increase. International Journal on Emerging Technologies, 10(2), 108–111.
  10. Vasilyeva, Z., Karpycheva, O., & Filimonenko, I. (2019). Research on the influence of innovative technological activities of enterprises on the requirements towards marketer’s competences. In IOP Conference Series: Materials Science and Engineering (Vol. 497). https://doi.org/10.1088/1757-899X/497/1/012100

References

  1. Bozhuk, S., & Pletneva, N. (2018). The Problems of Market Orientation of Russian Innovative Products (Electric Cars as a Case Study). Advances in Intelligent Systems and Computing, 692, 1234–1242. https://doi.org/10.1007/978-3-319-70987-1_132
  2. Kachanova, E. Y. (2018). Formation of research competences of bachelors of library and information activities. Vysshee Obrazovanie v Rossii, 27(7), 117–123. https://doi.org/10.31992/0869-3617-2018-27-7-117-123
  3. Kostin, K. B. (2018). Problems and prospects of hospitality industry development in modern Russia. In Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020 (pp. 123–137).
  4. Kurakova, O. (2018). Alternative financial models for attracting investments in municipal investment and construction projects. In MATEC Web of Conferences (Vol. 170). https://doi.org/10.1051/matecconf/201817001105
  5. Lashmanova, V. F. (2018). Educational services of the University and labor market needs. Perspektivy Nauki i Obrazovania, 33(3), 59–62.
  6. Leontyeva, I. A. (2018). Modern distance learning technologies in higher education: Introduction problems. Eurasia Journal of Mathematics, Science and Technology Education, 14(10), 1–8. https://doi.org/10.29333/ejmste/92284
  7. Shcherbinin, N. (2019). The Siemens Company Innovative Activity in Electrical Engineering in Russia (1880-1886). In Proceedings — 2019 International Conference on Engineering Technologies and Computer Science: Innovation and Application, EnT 2019 (pp. 120–123). https://doi.org/10.1109/EnT.2019.00032
  8. Svirina, A., Gumerov, A., & Polyushko, Y. (2019). Innovative development tendencies analysis: The case of increasing effect of government economic regulation. In Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (pp. 1393–1400).
  9. Tagirova, E. R., & Pureliani, M. G. (2019). Marketing of impressions as the tool of bank client loyalty increase. International Journal on Emerging Technologies, 10(2), 108–111.
  10. Vasilyeva, Z., Karpycheva, O., & Filimonenko, I. (2019). Research on the influence of innovative technological activities of enterprises on the requirements towards marketer’s competences. In IOP Conference Series: Materials Science and Engineering (Vol. 497). https://doi.org/10.1088/1757-899X/497/1/012100

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