TY  JOUR
TI  CRM MARKETING AS A FACTOR OF ENSURING THE COMPETITIVENESS OF AN ORGANIZATION
KW  media inflation
KW  mobile application
KW  referral program
KW  digital client profile
KW  chatbot
KW  CRM marketing
KW  CRM system
JO  MOSCOW ECONOMIC JOURNAL
AU  Larionov, D.A.
AU  Rodionova, N.D.
PY  2025
IS  10
PB  Electronic science