%0 Journal Article
%T CRM MARKETING AS A FACTOR OF ENSURING THE COMPETITIVENESS OF AN ORGANIZATION
%A Larionov, D.A.
%A Rodionova, N.D.
%K media inflation, mobile application, referral program, digital client profile, chatbot, CRM marketing, CRM system
%J MOSCOW ECONOMIC JOURNAL
%D 2025
%N 10
%P 13
%I Electronic science