TY  JOUR
TI  CURRENT TRENDS AND APPROACHES OF ENTERPRISES TO INVESTING IN MARKETING
KW  investment in marketing
KW  modern trends of investment in marketing
KW  marketing strategies
KW  technological changes
KW  globalization
KW  consumer market
KW  economic policy
KW  competitiveness
KW  digitalization
KW  Big Data
KW  CRM
KW  artificial intelligence
KW  marketing automation
KW  personalization
KW  mobile marketing
KW  omnichannel strategies
KW  social responsibility
KW  sustainable development
KW  chatbots
KW  analytics
KW  ROI
KW  CAC
KW  CLV
KW  KPI
KW  customer experience
KW  marketing technologies
KW  marketing metrics
KW  online advertising
KW  digital platforms
KW  UX analytics
JO  MOSCOW ECONOMIC JOURNAL
AU  Teslenko, D.A.
AU  Liulin, P.B.
PY  2025
IS  10
PB  Electronic science