%0 Journal Article
%T CURRENT TRENDS AND APPROACHES OF ENTERPRISES TO INVESTING IN MARKETING
%A Teslenko, D.A.
%A Liulin, P.B.
%K investment in marketing, modern trends of investment in marketing, marketing strategies, technological changes, globalization, consumer market, economic policy, competitiveness, digitalization, Big Data, CRM, artificial intelligence, marketing automation, personalization, mobile marketing, omnichannel strategies, social responsibility, sustainable development, chatbots, analytics, ROI, CAC, CLV, KPI, customer experience, marketing technologies, marketing metrics, online advertising, digital platforms, UX analytics
%J MOSCOW ECONOMIC JOURNAL
%D 2025
%N 10
%P 16
%I Electronic science