TY JOUR TI THE ROLE OF MARKETING RESEARCH IN OPTIMIZING AGRICULTURAL PRODUCTS SUPPLY CHAINS KW marketing research KW supply chain KW agricultural products KW logistics optimization KW inventory management KW customer satisfaction KW agribusiness JO MOSCOW ECONOMIC JOURNAL AU Ruschickaya, O.A. AU Kulikova, E.S. AU Kruzhkova, T.I. AU Batrakova, S.I. AU Krohalev, A.A. PY 2024 IS 9 PB Electronic science