TY  JOUR
TI  IMPACT CONTENT. SPECIFICS OF PROMOTION: FEATURES OF FILM MARKETING IN DETERMINING THE TARGET AUDIENCE, POSITIONING, FORMATION OF PROMOTION TOOLS
KW  film marketing
KW  impact content
KW  promotion
KW  target audience
KW  positioning
KW  audiovisual work
JO  MOSCOW ECONOMIC JOURNAL
AU  Romodanovskaya, N.B.
PY  2024
IS  9
PB  Electronic science