%0 Journal Article
%T IMPACT CONTENT. SPECIFICS OF PROMOTION: FEATURES OF FILM MARKETING IN DETERMINING THE TARGET AUDIENCE, POSITIONING, FORMATION OF PROMOTION TOOLS
%A Romodanovskaya, N.B.
%K film marketing, impact content, promotion, target audience, positioning, audiovisual work
%J MOSCOW ECONOMIC JOURNAL
%D 2024
%N 9
%P 9
%I Electronic science