@article{Romodanovskaya2024impact,
author={Romodanovskaya, N.B.},
title={IMPACT CONTENT. SPECIFICS OF PROMOTION: FEATURES OF FILM MARKETING IN DETERMINING THE TARGET AUDIENCE, POSITIONING, FORMATION OF PROMOTION TOOLS},
journal={MOSCOW ECONOMIC JOURNAL},
publisher={Electronic science},
year={2024},
pages={701-710},
volume={9},
issue={3},
}