TY  JOUR
TI  INTEGRATED ASSESSMENT OF THE ECONOMIC EFFICIENCY OF AI AGENTS IN SALES AND MARKETING OF SMALL AND MEDIUM-SIZED ENTERPRISES
KW  AI agents
KW  artificial intelligence
KW  small and medium-sized enterprises
KW  economic efficiency
KW  sales
KW  marketing
KW  business process automation
KW  return on investment
KW  useful autonomy
JO  MOSCOW ECONOMIC JOURNAL
AU  Treschevskiy, D.Y.
AU  Kolyvanov, D.A.
PY  2026
IS  11
PB  Electronic science