INTERNATIONAL AGRICULTURAL JOURNAL INTERNATIONAL AGRICULTURAL JOURNAL Международный агрокультурный журнал 2588-0209 104748 10.55186/25880209_2025_9_1_2 1.6.15. Землеустройство, кадастр и мониторинг земель (экономические науки) 1.6.15. Land management, cadastre and land monitoring (economic sciences) 1.6.15. Землеустройство, кадастр и мониторинг земель (экономические науки) VALUE CREATION FACTORS IN DIGITAL PLATFORMS FOR AGRICULTURAL PRODUCERS ФАКТОРЫ СОЗДАНИЯ СТОИМОСТИ В ЦИФРОВЫХ ПЛАТФОРМАХ ДЛЯ СЕЛЬСКОХОЗЯЙСТВЕННЫХ ТОВАРОПРОИЗВОДИТЕЛЕЙ Кудрявцев Александр Алексеевич Kudryavtsev Alexander Alekseevich

кандидат экономических наук;

candidate of economic sciences;

 ФГБОУ ВО «Пензенский государственный технологический университет» Россия Federal State Budgetary Educational Institution of Higher Education "Penza State Technological University" Russian Federation 29 09 2025 29 09 2025 8 1 14 35 10 01 2025 https://e-integral.ru/en/nauka/article/104748/view

В статье рассматриваются отдельные аспекты функционирования цифровых платформ, участниками которых являются малые сельскохозяйственные товаропроизводители, а также другие субъекты агропродовольственных цепочек. Целью исследования является определение факторов создания стоимости в цифровых платформах, то есть таких условий и характеристик, которые делают платформу привлекательной для участников и собственников платформы. При этом особое внимание уделено случаям создания кооперативных цифровых платформ. В рамках опроса фермерских хозяйств и хозяйств населения определено, что основными видами используемых ими цифровых платформ являются транзакционные (электронные торговые площадки) и мессенджеры (для коммуникаций в рамках хозяйственной деятельности). На основе обзора научной литературы выявлены наиболее значимые факторы создания стоимости в цифровых платформах. Рассмотрен опыт функционирования трех кооперативных цифровых платформ, в Австралии, Великобритании и США, проанализированы их доходы и расходы. Выявлено, что основным фактором развития данных платформ является безвозмездное финансирование в форме грантов и пожертвований, а также комплексный подход к реализации функций и акцент на развитие местных сообществ и взаимодействие с членами в формате не только онлайн, но и реального общения. Систематизированы характеристики цифровых платформ, в развитии которых проявляются сетевые эффекты и процессы совместного создания ценности как основа формирования стоимости для участников платформы. Предложено оценивать факторы создания стоимости в цифровой платформе с точки зрения их влияния на перераспределение стоимости между отдельными субъектами (прирост добавленной стоимости только для конкретных участников) и увеличения совокупной добавленной стоимости (прирост для всех участников).

The article examines certain aspects of the functioning of digital platforms, the participants of which are small agricultural producers, as well as other subjects of agro-food chains. The purpose of the study is to determine the factors of value creation in digital platforms, that is, such conditions and characteristics that make the platform attractive to participants and owners of the platform. At the same time, special attention is paid to cases of creation of cooperative digital platforms. As part of the survey of farms and households, it was determined that the main types of digital platforms they use are transactional (electronic trading platforms) and messengers (for communications within the framework of economic activities). Based on a review of the scientific literature, the most significant factors of value creation in digital platforms have been identified. The experience of the functioning of three cooperative digital platforms in Australia, the United Kingdom and the United States is considered, their incomes and expenses are analyzed. It is revealed that the main factor in the development of these platforms is gratuitous financing in the form of grants and donations, as well as an integrated approach to the implementation of functions and an emphasis on the development of local communities and interaction with members in the format of not only online, but also real communication. The characteristics of digital platforms are systematized, in the development of which network effects and processes of joint value creation are manifested as the basis for value formation for platform participants. It is proposed to evaluate the factors of value creation in the digital platform in terms of their impact on the redistribution of value between individual entities (value added increase only for specific participants) and the increase in total value added (increase for all participants).

 цифровые платформы цифровые кооперативные платформы факторы создания стоимости сетевые эффекты цифровизация сельского хозяйства малые сельскохозяйственные товаропроизводители digital platforms digital cooperative platforms value creation factors network effects digitalization of agriculture small agricultural producers

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